There was once a time when postal mail was the pinnacle of communication. Unfortunately that day is long gone and has instead been replaced by a culture that focuses on instant gratification.
Freehand and calligraphy have since been shadowed by the proliferation of times new roman, calibri, and arial.
In many ways it’s a shame. Where once you would write under candle light, you now correspond through the glow of a screen.
This has encouraged a culture obsessed with speed and saturated with ADD.
Luckily this creates a unique opportunity for you to stand out from the crowd in a way that can seriously and positively impact your sales.
The best part, it’s extremely simple to implement.
By writing handwritten letters you multiply the chance of reaching your audience.
With emails it only takes a single key stroke to erase your message without even knowing what it’s about.
But with a handwritten letter this is unlikely to happen. First of all how often do you get handwritten letters?
On your birthday? During a major celebration or event? The fact is rarely.
I can almost guarantee that if you send a handwritten letter to a prospect or customer, they will take notice.
And they will read your message.
A common excuse to handwritten letters is “I don’t have time to write handwritten letters”.
This couldn’t be further from the truth.
How often do you write out quick emails to prospects or customers? Every day all day long right? Well why not take one of those quick emails and turn it into a letter?
Nothing too fancy. A simple thank you, I look forward to sending the information you requested. I’ll be in touch.
There’s no secret formula for writing letters. Just do exactly what you do when you write an email.
What do you think? Do you use handwritten letters in your prospecting or account retention? Let me know in the comments below.
~ Johnny Bravo