July 14, 2017
Successful Trade Show Follow-Up Email Scripts

Successful Trade Show Follow-Up Email Scripts

There are many metrics you can use to define what a successful trade show is. The number of visitors to your booth, number of demonstrations done, or even the number of business cards collected. But probably the most important, and really the only one that matters is the number of […]
May 10, 2016
3 Easy (But Underutilized) Ways To Increase Your Conference Attendance

3 Easy (But Underutilized) Ways To Increase Your Conference Attendance

For the past 20+ years, my company has hosted its own annual trade show and conference. Clients, prospects, and partners from around the world join us to network, train, and learn about our upcoming product road-map while rubbing elbows with company leadership and industry influencers. What I’ve always found interesting is that […]
January 15, 2015
Everything Your CEO Wants You To Do At Your Annual Sales Meeting

Everything Your CEO Wants You To Do At Your Annual Sales Meeting

With the New Year upon us, you may have already started packing for your company’s annual sales meeting. This event is meant to bring the entire sales team together to share organizational goals, new initiatives, upcoming products, and basic best practices from the field. You would think that most salespeople are excited about […]