As I mentioned in my last post, when I first started my adventure into content marketing I didn’t have a blog. I was using mainly EzineArticles.com to post my hodgepodge of articles without understanding the benefits of having a central location for my content.
This was a mistake I soon realized and did my best to correct by starting my first site.
As mentioned by Leora Wenger of Leoraw.com you want to develop a blog so you have a home base. A place where you have 100% control over the content, the look, and theme. A place where you can show off your best features and not worry about someone elses priorities (check out the ads on most article directories).
There are many reasons to start your own blog or website. And this is a topic I feel very strong about. I almost feel like it is an obligation to help every sales person understand the importance of having their own site to showcase their expertise.
Because without one, it is much harder to succeed in todays market, and much easier to fail.
This is a topic that I will touch on again often and in depth. For now I want to go high level and help spread the word as to why I believe every sales person should have a blog.
You Control The Content
Having your own site or blog is the #1 way to 100% control what content is shown. As such it is one of the strongest ways to develop your professional brand online.
After building your blog enough to rank well for your desired keyword terms, it will be YOU that is top of mind.
It serves as a central repository for all of your content to be located in one location. And as such each new post has the capabilities to build upon previous ones.
You Drive The Sales Process
No matter what you are selling, having your own site allows you to control the sales from start to finish. You decide what content draw’s a prospect in, you decide where you want to drive them too, and you decide what to sell.
You Can Offer Your Own Products
Besides offering valuable and free content, there is the opportunity for you to offer your own products to anyone who visits your site.
eBooks, training courses, webinar, membership subscriptions, whatever you want.
Or if you can profit from selling affiliate products which have already been made and are ready out of the box for your readers.
Again, the possibilities are quite literally endless when you have your own blog that you control.
As I mentioned be sure to stay tuned since in the coming months I’ll be talking more and more about the importance of every sales person developing their online professional brand using a blog.
~ Johnny Bravo