FREE 7-Day Sales Success Course + Introducing The Sales Pro Academy!You’ve probably been told that only a certain breed of person can be successful in sales. And that those who have found success are:

  • “hard closers”
  • “slick talkers”
  • “used car salesmen”
  • selling snake oil
  • not to be trusted
  • only out for themselves.

Lies, lies, lies.

Demystifying the sales profession has been a life long endeavor of mine. Second only to my desire to share, from my real world experience, the best advice and tips to help sales people be more successful and make more commission.

For the past four years I’ve worked hard to provide value to everyone who visits the Sales Pro Blog. But in the end there are still way to many people who view salespeople in the wrong light. This is why I created the Sales Success Course, a free email course from the Sales Pro Blog & Sales Pro Academy. 

Sales Pro Acade…what???

Yep that’s right, a brand new site devoted exclusively to the online courses from the Sales Pro Blog.

You can visit the site at

Right now I have my first two courses live and ready for eager sales pros to get their hands on. You can sign up for the free 7-Day Sales Success Course by clicking here.

Or become a Full Access student by click here.

And coming soon you’ll see my ultimate course to Get Your First Sales Job (with no prior experience).

Great, Now Tell Me More About This Free Course

It dawned me not so long ago that many non-salespeople view the sales profession with the above mentioned mentality. In reality this is because of a few bad apples that have tarnished the image of the sales profession. I don’t want you to be one of those bad apples. So I created this free course to help you be a valued partner to your clients, not a sales person to them.

The topics covered in the course are not always common knowledge. I remember how unsure of myself I was when I first started in sales. I wanted to make sales, but I didn’t want people to think I was too pushy. I also didn’t know what to say, how to say it, or most importantly why I was saying it.

I was lost.

And if you’re new to sales, you probably feel the same way; especially if those big commission checks haven’t started coming in yet. 

When I first fell in love with selling as a profession I scoured the internet looking for the best ways to sell, prospect, present proposals, and anything else I thought would be helpful.

The problem was that I was getting a lot of bad advice. There are still a lot of sales folks who believe in the hard sell mentality. But in today’s business world, no one wants to be pressured into buying. And since they now have unlimited access to knowledge with a simple google search for [“your product” review] they are in complete control of the buying process. Only coming to you when they need the last piece to the puzzle, price.

This course will arm you with the tools to push back and take control of the sales process. Not in a pushy way, but in a way that positions you as a consultant and advocate for the client.

Another thing I noticed as I was diving deeper and deeper into online resources for sales I started to realize a pattern. A lot of these “sales gurus” weren’t really even in the selling profession any more.

Yes they were still “selling” but they were selling their own products. They were the masters of their domain and they were selling from the perspective of a business owner, not a sales person. These are two very different world views.

So I decided to do something different and create a free course which comes from my experience selling as a professional, not as a business owner. I’m not simply regurgitating what these other guru’s are saying. I’m explaining, in detail, what I do on a daily basis that works.

So that’s what the free Sales Success Course is all about. It’s to help de-mystify what it takes to be successful in sales, including some of the basic tips you need to get a head start.

To start the FREE 7-Day email course and join the Sales Pro Academy go here.

 To Your Success,
~Johnny Bravo


3 Easy (But Underutilized) Ways To Increase Your Conference AttendanceFor the past 20+ years my company has hosted it’s own annual trade show and conference. Clients, prospects, and partners from around the world join us to me network, and learn about our upcoming product road-map while rubbing elbows with company leadership and industry influencers.

What I’ve always found interesting is that of the hundreds of people there, each has their own reasons for attending. Perhaps they want to network with other industry professionals. Or maybe they simply want some face to face time with my leadership. Often they want to take advantage of the free training provided during the event. And sometimes, they just want to get out of the office and have a little work fun.

As an Account Manager it’s my job to encourage my clients to attend. They benefit from all the value provided at the event and I benefit but putting my clients in front of our latest product offerings, hoping to spur a decision to expand their current software stack.

I remember the first conference after I started, I had a whopping nine or ten attendees in total from my account base. Not really something to brag about. But, this past year I’m proud to say that, out of all the sales people, I had the highest client attendance. 51 of my clients attended against my peer average of about 13.

I recognize that I’ve grown a lot in the last 4 years, especially as it relates to motivating clients and prospects to attend the events we host. Whether it’s for our annual conference or simply a quarterly meet up, I’ve refined my delivery and message to maximize my client attendance.

Today you’ll learn some simple tips to encourage more people to attend any event you want them to. First by zealously promoting it, then by incentivizing clients to attend, and lastly by creating a circle of influence to push them over the line.

Sales Pro Blog Exclusive: Want more ideas on how to increase the attendance of your next trades show, conference, or event? Scroll to the bottom to download your free resource “15 Creative Ways To Get More People To Your Events“.

[click to continue…]


Struggling In A New Sales Job? This Will Help.

A SPB reader recently reached out to me with some trouble he’s having in his new sales job. It’s a commission only, business development role and he’s struggling. A lot. First of all, from my experience, the thing that many sales people don’t realize (including myself once upon a time) is that full business development/commission […]

0 comments Read the full article → December 9, 2015

Why You Should Never Tell Clients You’re Swamped (And What To Say Instead)

At times it seems that life is a never ending battle of too much to do and not enough time to do it all. And it seems that we (Americans at least) are OK with that. In fact, a recent article by Patricia Reaney over at Reuters says that according an interview with Vanity Fair editor-at-large Cullen Murphy […]

8 comments Read the full article → July 23, 2015