With the New Year upon us you may have already started packing for your company’s annual sales meeting. This event is meant to bring the entire sales team together to share organizational goals, new initiatives, upcoming products, and basic best practices from the field.

You would think that most salespeople are excited for this event. It is a great time to see colleagues, rub elbows with leadership, and find out about goals and initiatives for the new year. However many sales people don’t feel this way.

They actually dread the time away from the field which is replaced by meetings and presentations all day long. The travel time needed and the event as a whole will take up time that could be better spent selling and earning commission.

And although that is a valid concern, an annual sales meeting is meant to do one thing. Help the entire company and sales team make more money.

This is why massive resources are used to make the meeting as productive as possible. This goal goes all the way up to the CEO  who is directly affected by how effective (or ineffective) an annual sales meeting is. They put blood, sweat, and tears into making the sales kick-off be the best possible. Therefore it’s fair for them to ask that the entire sales team put in the same amount of effort.

Today you’ll learn how to get the most out of your annual sales meeting, impress your CEO, and get through all those presentations unscathed.

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