Property Management Software Sales In Los Angeles

by Johnny Bravo · 22 comments

Property Management Software Sales In Los AngelesProperty management software sales in Los Angeles (and it’s neighborhoods) is a series of posts showcasing my personal takeaways from various sales meetings and interactions.

If you’re interested in knowing more about property management software, please feel free to contact me directly 

Los Angeles has been my home for over 30 years. For the most part I have never spent more than a week or two away and then only for vacations.

So when I was asked to join MRI’s sales team which involved a good amount of time training at it’s headquarters in Cleveland, OH, I needed to decide if the property management software industry was something I wanted to fully commit to.

From the beginning I thought the opportunity was a great fit. I am well versed in the real estate and property management industries along with a strong general understanding of auxiliary industries such as facilities management, building operations, and affordable housing.

This is because of past work experience and personal interest (centered around real estate investing). In addition I am clearly knowledgeable about software because of my blogging experience.

So obviously I made the choice to join them and look forward to a long and fruitful career selling real estate software in Los Angeles.

It’s been over six months now, two of which have been in the field, and I feel that I’ve gained a lot of valuable experiences that I can share about my meetings with current customers and prospects.

As I’ve mentioned before in my TREAT prospecting method, I believe that you should get something from every interaction. But this doesn’t simply mean get a next meeting or industry intelligence  this also means a lesson learned or a new insight into selling your product, in my case, property management software.

But no matter what you sell, you should strive to get something out of every client interaction.

So what have been my initial takeaways since getting in the field? Well I have a few main points we’ll be going over below.

Be sure to let me know your thoughts in the comments.

Don’t Take Your Network For Granted

When I was away training I had to use everything in my sales and networking arsenal in a way I hadn’t in a long time.

In Los Angeles I am able to rely on my network within the property management and real estate industry. A network I had established over many years starting from the time I worked at Oakwood Worldwide.

When I first started training I knew no one. In an office of hundreds of people, and dozens of sales people who knew each other very well, it was a shock at first.

I found that by living in Los Angeles my whole life, my network was extremely concentrated. And even those who I went to UCLA with we’re still geographically segmented in Southern California.

I took for granted that I already knew a lot of people in Los Angeles and in my chosen field. Which is excellent now that I am in the field. But while I was away, I had to essentially re-invent myself and make new friends and professional relationships.

As my sales manager advised me though, this is one of the most important parts of the sales training. Spending time at the office getting to know the various departments, and who to call when I need help with something.

So although I initially took my Los Angeles network for granted, it has served me well while out in the field. And although I knew no one when I joined the company, I have since use my many sales skills to build a whole new network within the property management software industry.

Selling An Unknown vs Brand Name

When I worked for a small company selling copiers and document management services I was presented with a unique challenge. Selling a commodity and service with an unknown brand name.

This proved to be more difficult than I originally thought but was a challenge that I attribute my strong prospecting skills to.

When I would cold call prospects, they had no idea who my company was. Trust me, there are many copier re-sellers and document management companies out there.

Selling Real Estate Software In Los AngelesSmall and large, the number of companies out there makes the competition harder than even I prefer.

This does not seem to be the case in my current position though. In Los Angeles (and the country), MRI Software is a major player that has many advantages over other options.

We’ve been around for over 40 years. Have a great product, great marketing department, and spend a lot of resources making sure our product and integrations are the best in the industry.

Property Management Software Sales In…

I will be making these types of posts into a series. Each with my own unique takeaway from my most recent meeting in the appropriate neighborhood within Los Angeles.

For example, the next post in this serious could be named Property Management Software Sales In Beverly Hills or Downtown Los Angeles or Santa Monica.

Whenever I leave a meeting with a valuable lesson I think you can benefit from as a sales professional I’ll be sure to let you know.

~ Johnny Bravo

Property Management Software Sales In..

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{ 14 comments… read them below or add one }

amanda May 7, 2013 at 6:38 am

great post again. i appreciate these topics.


Johnny Bravo May 8, 2013 at 5:01 pm

Thanks Amanda, visit again soon.


Debra Yearwood May 7, 2013 at 12:07 pm

Great post, as usual. It’s a wonderful idea to use real experiences to provide insight into best professional practices. Although I’m not in sales, I’m often in a position where I have to “sell” ideas. Your posts always touch upon the importance of the human exchange and that is useful no matter what profession your in. I’ll be curious to see what cultural differences (if any) emerge as you create your posts based on location.


Johnny Bravo May 8, 2013 at 4:37 pm

Thank’s Debra. I’m glad you like the idea. I can talk all day about my experiences but I’ve found that by giving real world examples the concepts will stick a lot better. And I’m excited to show those differences. Some people think that there isn’t much change between neighborhoods in one city but that is far from the truth. In Los Angeles for example you’ll find personality differences between Downtown LA, Beverly Hills, Hermosa Beach, etc, etc. I hope to showcase those differences.


Kelly Wade May 7, 2013 at 12:54 pm

I don’t know much about real estate or sales but I think the points you make here can translate into so many areas. I like the tip about not taking your network for granted. You contacts and network can be one of the most beneficial assets to your career and knowing how to communicate with them to build mutually beneficial relationships is a great asset.


Johnny Bravo May 8, 2013 at 4:26 pm

You’re absolutely right Kelly. Thanks for the comment!


Susan Cooper May 7, 2013 at 2:21 pm

Great information on real estate. Like Kelly, I too know little about the real estate business but agree that this post can transend over many different industries. I absolutely commend your sales manager who says to get to know your “internal” customers. Without help from different departments, it can be hard to get things done. 🙂


Johnny Bravo May 8, 2013 at 4:03 pm

Thanks Susan. I’m glad you think it can apply to different industries. That is exactly what I’m going for. This site is focused first on sales, and second on my selling (if that makes sense). So I often will talk about selling real estate software but with the intent of making it valuable to other professionals.


Jeri May 8, 2013 at 9:10 am

Though I’m have no experience in real estate, and am becoming a sales person in relation to trying to sell my eBooks, I feel I learn a lot from the advice in your posts. When I transitioned to freelancing, it was certainly like starting from scratch since my former experience was in education. Little by little, I’ve certainly come to greatly appreciate the value of making contacts and building my network.


Johnny Bravo May 8, 2013 at 3:57 pm

I appreciate the kind words Jeri. I’m glad you are learning a lot from my site. No matter what, it seems that whenever there is a major change in your career (promotion, job change, career transition) there will always be a learning period where you have to rebuild your network.


Mary Slagel May 8, 2013 at 10:30 am

I think the idea of networking is great to discuss and you made a good point. While most people traveling and working somewhere far from their homes call anybody they know in this knew place, sometimes it is important and better to not know anybody and have nobody to call because you must rely on building and expanding your network by meeting new people. This works well in any field.


Johnny Bravo May 8, 2013 at 3:49 pm

I agree Mary. Being out of my comfort zone allowed me to reinvigorate my netowrking skills.


Jersey May 11, 2013 at 7:18 am

This was a very informative article about property management software. I have always wanted to visit CA I heard it is beautiful. I also want to thank you for commenting on my Kriss Kross article. Your the best! Thanks Johnny!


Johnny Bravo July 9, 2013 at 12:07 am

Hi Jersey,

I appreciate you checking out my site as well. Look me up (or shoot me a comment) if you’re ever in Southern California. I promise you the weather is almost always beautiful.


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