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Why Sales Will Never Be An Exact Science

by Johnny Bravo · 1 comment

I’m sometimes reminded of how many different sales methodologies there are out there. Sandler, Miller-Hieman, SPI, Solution Selling, Franklin Covey, etc. The list goes on and on.

And don’t get me wrong. I am all about having a solid sales process to make sure that you do the things that consistently work. And a lot of sales processes will give you that.

The problem is that they ALL say they work. You just need to use them and do it consistently. And many of these sales process methods claim to be based on the science of psychology, behavior, culture, etc. Supposedly they’ve been tested and found tried and true. 

My question is “who have they been tested on?”……”What makes that a representative sample?” Most of these processes and so called testing look nothing like the scientific method I learned about in school.

So then again I ask myself, what science are they based off?

And please if I have missed something, or you train on a sales process that is based on science, be sure to comment below and let me know if I am wrong. 

My doubt of those claims is based off of one reason and one reason only.

It’s because of YOU!

That’s right, you are the reason that sales will never be a science. Because you are different then any other person out there and you will react differently to any one event.

You may love a product that someone else may hate. You may be happy to hear a price that would make another sick.

In every deal, in every situation, there is a variable that is different, it’s the buyer. And no matter how many times a sales technique or process is tested, it will never be able to apply to every situation.

I’d like to leave you with one of my favorite quotations.

“Today you are you, that is truer than true. There is no one alive who is youer than you ~Dr. Seuss

~ Johnny Bravo
Image courtesy of ddpavumba / FreeDigitalPhotos.net

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